ONE : NOTES
Power lies in appealing to sensory perception.
Graphical Editing
- editing graphics to fit rhythm
- edit from frame to frame based on visual patterns within the frame or breaks in those patterns [emphasized or changed up from frame to frame] - balance what stays the same and what changes [constancy & variation]
- where something is placed within the frame
- colour / colour temperature
- degree of focus
- proximity
Rhythmical Editing
- editing rhythm to fit graphics
- editing using rhythmical patterns or breaks in those patterns [constancy & variation]
- for eye & ear
2. "Gardyn" / "White Magic" / "Give a Minute"
After learning about Graphical and Rhythmic Editing, it was interesting to analyze these videos and pick out subliminal details that I once overlooked. For instance, the "Give a Minute" campaign commercial exemplified all of the rhythmic and graphical editing techniques for me. It managed to keep some aspects the same while varying others, such as moving the post it or keeping it in the same place. It also employed the "list structure" at one point when it kept the post it in exactly the same spot while changing the background [to the beat of the music- similar to the rest of the piece]. Then in the finale, there was a variation in the colour of the post it which is unexpected yet non-disruptive.
3. [Already Blogged : "Inception Trailer"]
by the way, here is the link to that trailer : http://video.search.yahoo.com/search/video?p=inception+movie+trailer
4. iMovie & Project
- film strip
- frames [individual image]
- clip [series of frames]
- time code [how you locate things along the film strip; frames per second - 29.97]
- 00:00:00:00
- hours:minutes:seconds:frames
- not telling a story
- focusing on patterns, variation & consistency
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